As a real estate investor, there are several ways to increase the value of a strip mall, including upgrading the landscaping, adding new lighting, or updating the façade. However, one of the most effective ways to enhance the appeal of a strip mall is by adding or upgrading signage.
Signage is an essential component of any commercial property, particularly for strip malls, where multiple businesses operate in the same complex. A well-designed and strategically placed sign can help to attract new tenants and customers, improve visibility and brand recognition, and ultimately increase the overall value of the property.
In this article, we’ll explore some of the key benefits of adding or upgrading signage in a strip mall and provide some tips on how to make the most of this investment.
Attracting new tenants and customers
One of the most significant benefits of adding or upgrading signage in a strip mall is the potential to attract new tenants and customers. Effective signage can help to differentiate the property from other nearby businesses and create a more attractive and welcoming environment for visitors.
For example, a well-designed sign can highlight the unique features of the property, such as the location, amenities, or parking facilities, and showcase the available space to potential tenants. This can be particularly useful in competitive markets where landlords need to stand out from the crowd and convince potential tenants that their property is the best option.
Additionally, effective signage can help to improve the visibility of individual businesses within the strip mall, making it easier for customers to locate specific stores and navigate the complex. This can be especially beneficial for small or new businesses that may not have an established customer base or brand recognition.
Improving visibility and brand recognition
Another significant benefit of adding or upgrading signage in a strip mall is the potential to improve visibility and brand recognition for both the property and individual businesses. This can be achieved through a range of techniques, such as incorporating bold colors, unique shapes, or eye-catching designs.
For example, a large, illuminated sign can help to draw attention to the property from a distance and make it more visible to passing traffic. Similarly, a distinctive logo or font can help to create a strong visual identity for the strip mall and make it more memorable to customers.
Effective signage can also help to enhance the brand recognition of individual businesses within the complex. By incorporating consistent branding across all signs and marketing materials, tenants can create a more cohesive and recognizable image for their business, which can help to attract and retain customers over time.
Increasing property value
Perhaps the most significant benefit of adding or upgrading signage in a strip mall is the potential to increase the overall value of the property. This can be achieved in several ways, such as by increasing the appeal of the property to potential tenants or by improving the long-term viability of the businesses within the complex.
For example, a strip mall with high-quality signage is likely to be more attractive to potential tenants and may be able to command higher rents as a result. Similarly, businesses within the complex may be more successful if they are able to attract and retain customers through effective signage, which can help to increase their revenue and long-term viability.
Tips for adding or upgrading signage
If you’re considering adding or upgrading signage in a strip mall, there are several key factors to keep in mind to ensure that you make the most of this investment.
First, it’s important to consider the needs and preferences of both potential tenants and customers when designing your signage. For example, you may want to incorporate large, bold lettering to make the property more visible from a distance, or include clear and concise directions to help customers navigate the complex.
It’s also important to work with a professional signage designer or marketing firm to ensure that your signage is both effective and aesthetically pleasing. A professional designer can help you to create a cohesive visual identity for the strip mall and individual businesses within
, and ensure that the signage is designed to be easily readable and recognizable from a distance.
Another important factor to consider when adding or upgrading signage in a strip mall is the local zoning and signage regulations. It’s important to ensure that your signage complies with any relevant regulations and permits, as well as any restrictions on the size, type, and placement of signage within the property.
In addition, it’s important to consider the maintenance and upkeep of your signage over time. Regular maintenance and cleaning can help to ensure that your signage remains in good condition and continues to be effective in attracting customers and tenants.
Finally, it’s important to consider the cost and return on investment of adding or upgrading signage in a strip mall. While effective signage can be a valuable investment in increasing the value of a property, it’s important to ensure that the costs are reasonable and that the potential return on investment is sufficient to justify the investment.
In conclusion, adding or upgrading signage in a strip mall can be a highly effective way to increase the value of a commercial property. By attracting new tenants and customers, improving visibility and brand recognition, and enhancing the overall appeal of the property, effective signage can help to make a strip mall a more attractive and successful investment. By keeping these tips in mind and working with a professional designer, real estate investors can make the most of this investment and ensure the long-term success of their strip mall property.
Last modified: March 22, 2023
